ART OF BOARD AND PENNY SKATEBOARDS INTRODUCE LIMITED EDITION ORGANIC SKATEBOARD July 20 2014
Companies Jointly Collaborate to Promote Sustainability and Grow the Sport of Skateboarding
Orange County, CA — July 21, 2014 —Art of Board, a company known for its hard surface tiles made from recycled skateboard decks, is thrilled to announce a partnership with Penny Skateboards, the manufacturer of the original plastic skateboard, to produce a limited edition organic skateboard. The design of this new board was inspired by Art of Board’s signature allover skate tile pattern. With this amazing new design, Art of Board hopes to further spread the I Ride I Recycle message, which calls upon skateshops and riders to recycle their used boards through the movement. The Penny ‘Organic’ board includes a unique enzyme that will allow the plastic to decompose at a faster rate than normal plastic when it is buried back into the earth, keeping in line with both companies belief in environmental stewardship.
“Penny Skateboards is very proud to work with a brand like Art of Board,” said Jay Baikie, Global Marketing Manager of Absolute Board Company. “Our company makes it a priority to support the growth of skateboarding worldwide, and we hope this new board will bring enjoyment to current riders or create an interest in skating for others. I hope our collaboration with Art of Board is just the beginning of more opportunities to work together and give back to the sport of skateboarding.”
Proceeds from the limited edition Art of Board x Penny Skateboard will help fuel Art of Board’s I Ride I Recycle movement, ensuring that used or broken skateboard decks are kept out of landfills.
“We’re excited about this collaboration on many levels,” said Bruce Boul, co-founder of Art of Board. “Penny is introducing skateboarding to kids all over the globe, so it’s a great way for us to reach that demographic and turn them onto our brand and recycling movement. Together, we’ve designed a beautiful skateboard that will help us promote sustainability and giving back to the skateboard community.”
The Art of Board x Penny Skateboard will be available for purchase beginning on July 21, at all skateboard shops that currently participate in the I Ride I Recycle movement. The skateboards will retail for $140.00.
For more information on Art of Board, please visit artofboard.com or for information about Penny Skateboards, please visit pennyskateboards.com/
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About Art of Board
Art of Board is a lifestyle and design brand that embodies the creative spirit, freedom and individuality of skateboarding. Art of Board-brand hard and soft goods pay homage to a used skateboard deck’s scratches, gouges and worn graphics – capturing the true soul of skateboarding. Creators of the first-ever skateboard recycling movement, I Ride I Recycle, their movemnet allows skateshops, parks, board manufacturers and individual riders to be part of the brand’s designs by recycling their skateboards instead of tossing them in the trash. The brand’s goal is to keep wood waste out of landfills, support skateshops and parks, and empower youth. By purchasing Art of Board products, customers become part of the movement and help the brand to support various action sports charities. For more information, visit artofboard.com.
About Penny Skateboards:
Founded in Australia, Penny Skateboards is the Original Plastic Skateboard and dedicated to putting the FUN back into skateboarding. With a wide range of colorful boards and the unique online skateboard customizer, consumers are invited into the world of skateboarding and pushed to ride a board as unique as them. Penny Skateboards is committed to Quality, Creativity, Performance and Radness! For more information on Penny Skateboards, visit www.pennyskateboards.com